At Primary, we believe exceptional branding is possible without the wait. So we created Brand Sprints: timeless branding in just two weeks.
Kickoff
Full Brand
On your marks. Get set. Go-to-market. Quickly launch your company past the competition.
Them
You
Look 10x bigger
Get to market faster
Raise a round
Earn customer trust
Stand out from the crowd
Save capital
"Primary created an identity for Lovable that felt iconic from the moment it launched. It was instantly recognizable, deeply ownable, and gave us a visual presence few companies ever achieve."
Nad Chistie
Head of Design, Lovable
Our speed isn’t driven by luck. It’s fueled by the momentum of two decades at Pentagram and Milton Glaser, building brands for household names. We know the secret recipe to create exceptional, stand out brands.
2004
Now