WhereTo began first as a travel platform for consumers, similar to Kayak, but quickly pivoted to an enterprise travel solution for established companies to book flights, hotels, and other travel amenities for employees. Their unique travel algorithm and AI made the platform especially unique amongst competitors, giving them a leg-up with their Fortune 10 customers. Our task was to design a sleek new logo, brand system, app, and design and build the website.
“Primary offers all the benefits of a big name agency without the baggage. They are on top of everything, intelligent, and extremely talented.”
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