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SymplBrush is a new kind of U-shaped electric toothbrush that allows you to brush your teeth with full coverage in under thirty seconds. The brush itself is odd, so the task of converting people from regular brushes to a new style brush is difficult. The previous Symplbrush brand and website were very dry and devoid of energy, and we were hired to reimagine them both to get customers to buy in to this unusual brush. Using bright colors, expressive typography, shimmering stars, and human imagery, we created a unique brand and website for Symplbrush that instantly transformed the brand presence across channels.

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