New York Distilling Company

The New York Distilling Company was cofounded by one of the original founders of Brooklyn Brewery, Tom Potter. When he decided to launch the WIlliamsburg distillery, he approach us, knowing our work for Brooklyn Brewery. We did all the creative to launch the company, including the logo, a custom typeface, label designs, packaging, and web design. The branding was inspired by Old World New York, speakeasies, and the surrounding vibes of the distillery, including the local fire houses. 

“It was a pleasure to work with Primary. Their design aesthetic suited our project perfectly. They were able to translate our sometimes fumbling descriptions of what we were looking for into concrete and beautiful design. The result was a clean and compelling look that was far superior to our previous efforts.  We could not be more pleased with the results, and look forward to working with them again.”

Tom Potter
Founder, New York Distilling Company

Related Projects

Brooklyn Brewery

Bread Alone


Want to start a project like this?