Longe is a venture capital firm that supports early stage opportunities in biotech. It is a preeminent ecosystem for founders, researchers, doctors, corporates and investors working towards a longer, healthier future.
We were hired to rebrand the company. The client wanted a modern, clean, and scientific look. For the mark, we used a modular “L” that transforms to a plus symbol, a DNA lattice, and arrows. This created a basis for a brand system that memorably traveled well across all mediums—communicating the mission and values of the brand succinctly.