Unlike most mattress-in-a-box startups, Goodnyte was founded by a true industry veteran with over 20 years in the mattress industry. His frustration with the quality of new mattress startups sparked him to build a new mattress brand built on a foundation of upscale materials and superior craftsmanship, while still remaining affordable. We were hired to do all branding and digital work, including naming the company, designing the logo and all brand elements, and building the website and ecommerce experience.

“Being faced with the task of branding your product is essential. I spoke with a few large design agencies, and none of them gave me a feeling of intimacy and understanding when it came to my project. I felt like I was just another “To do” on their list. With Volume right from the start it was their goal to get inside my head and really understand my product, and how we wanted to be perceived.”

Doug Brown
CEO, Goodnyte

Related Projects


New York Distilling Co. 


Want to start a project like this?