Edwin is a healthcare technology company with deep roots in behavior design. Their tool allows providers, like doctors, to give patients engaging chat-based programs to follow once they leave the office. The tool relies on a conversation-like interface that has patients performing tasks and checking back in with the app to take the next step.
We were hired to rebrand the company. Our solution revolves around a unique conversation-like graphic element of “connected chat” that got to the heart of Edwin. This dynamic, modular system, worked for well across the logo, imagery, and typography in concert.